LAVANT ASSOCIATES
Marketing
Marketing is a key management skill and necessary for the success of
any business, yet it is one of the most misunderstood, usually being
bundled up in "sales and marketing". Marketing is not sales.
The Chartered Institute of Marketing defines marketing as:
“The management process responsible for identifying, anticipating,
and satisfying customer requirements profitably”
Marketing is not just about advertising although it may form a part
of a marketing plan. Your marketing plan will lead your company to achieve
its principal strategic business objectives.
The challenge of marketing is to focus the business’s strategy,
ensuring that the right products and services are developed and targeted
to the right potential customers to the maximum profit.
Often in growing businesses the marketing role is undertaken by the
business owner who usually does not have the time or the specialist skills
necessary to fully address the issue. The result is that appropriate
marketing activity is often not clearly defined, and is unplanned and
unmeasured.
We
will help you identify and put into practice the most appropriate
marketing actions.
We will carry out an independent and unbiased marketing audit of
your business to gain a view of your business in the competitive context
of your market. We will assess your strengths and weaknesses, draw
conclusions and make recommendations.
We will then work closely with you to test those conclusions and
recommendations, help you set objectives for your business, help you
develop a marketing plan, and implement the appropriate marketing
activities.
Unlike so-called marketing consultants who hand over a plan and then
leave you to get on with it, we will stay on board and assist you with the
practical implementation of the plan ensuring that you and your team are
fully involved in the process.
For a no obligation discussion on your marketing needs contact us.